The legend of the raven – KAKAKI
At the very beginning, the world sank into almost complete darkness. Without sun to warm the earth, without stars to light up the sky, without fire to cook food. Day was night and night was day. In the heart of this darkness, only KAKAKI, the raven with white plumage, could be distinguished.
One day, or one night, while KAKAKI was flying over an unknown landscape, he met a selfish eagle who kept a great secret: In a chest, he hid the lights of the world; the moon, the stars, the sun and the fire. The eagle hated humanity and wanted everyone to live in cold and darkness.
Envious, KAKAKI absolutely wanted to give this gift to humanity. One day, he decided to steal the lights so that everyone could enjoy them. He hooked the sun high up in the sky to flood the world with light and warmth. At nightfall, he flew away again and stared at the moon and stars high in the sky.
When the fire’s turn came, KAKAKI took a branch in its beak and set it on fire before blowing away in the wind. Heat and black smoke clouded its feathers and beak. Catching on fire himself, he let the flame fall among the rocks. The fire encrusted in the stones and in the future, every time humanity will rub the rocks together, they will spark. From now on, the days and nights will never be the same and the world will have fire.
KAKAKI was both beneficent and ambitious. His cunning transformed him, since after offering the lights to the world, he became the blackest of crows.
The legend is inspired by an origin myth of Haida, indigenous people of the west coast of Canada.
Analogy
Just like KAKAKI at its very beginnings, an emerging company has a unique character and a high potential, but feels alone in the world of communications.
However, like the eagle, the company can have difficulty opening up to the public, even when its toolbox contains a veritable hidden treasure.
KAKAPR will act for your business as KAKAKI did: it will guide you to success. Just like the moon and the stars that light up the dark night, KAKAPR will make you shine in all aspects of your communications.
Likewise, KAKAPR will create a synergy between your different business partners and allow you to dazzle your audiences.
With the help of KAKAPR, your business will have all the tools to succeed and your brand image will be unique and strong!
Our agency shares the same qualities as KAKAKI; we have the will to do well and to support you in your efforts. Also ambitious, our agency always aims for the maximum to allow you to rise to the top in the most sensational way!
Just as KAKAKI did for humanity, we bring light to your communications!
